Symphony for Right Foot and RPM
Maserati and
Bowers & Wilkins Bring Their "Seven Notes World Tour"
to New York and London
For true
auto enthusiasts, cars have always been about music. Not just the quality of the audio system
inside, but the music of the exhaust as you rev the engine, the howl of the tires as the fight the battle between physics and pleasure, the symphony of mechanical
noises as you listen to the steel orchestra under the hood flex its musical
muscles.
And now, Maserati, and British sound specialists and innovators, Bowers & Wilkins, will bring their "Seven Notes World Tour" to Los Angeles on June 6, 2013 and New York City on June 13, and London on July 17, 2013, as part of a current seven city exhibition of sound, music and design. The global tour celebrates the arrival of the new Maserati Quattroporte – the car manufacturer's first model to feature an integrated Bowers & Wilkins car audio system.
And now, Maserati, and British sound specialists and innovators, Bowers & Wilkins, will bring their "Seven Notes World Tour" to Los Angeles on June 6, 2013 and New York City on June 13, and London on July 17, 2013, as part of a current seven city exhibition of sound, music and design. The global tour celebrates the arrival of the new Maserati Quattroporte – the car manufacturer's first model to feature an integrated Bowers & Wilkins car audio system.
The
"Seven Notes World Tour" experience features a multi-sensory sound
installation based on the shared design principles of the two brands –
engineering excellence, technological innovation and true performance. The tour
is the natural progression of "Seven Notes," a collection of music
tracks, produced by internationally acclaimed artist and producer Howie B
(Massive Attack, Bjork, U2), that were created using the seven distinct notes
of Maserati V8 engines. The "Seven Notes" tracks were produced at
London's Abbey Road Studios using Bowers & Wilkins 800 Series Diamond
loudspeakers.
Encompassing
Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, plus a
special Vogue tribute event during Men's Fashion Week in Milan, the "Seven
Notes World Tour" features an exclusive live performance of the
"Seven Notes" tracks by Howie B at each location. Howie B is
supported by a local DJ in each city (including Gilles Peterson in London, Tim
Sweeney in New York and DJ Harvey in LA), making each individual performance
uniquely different. The tracks are available to download exclusively at
www.sevennotes.com
Commenting
on the tour, Howie B said: "Every musical project has its distinct
challenge, whether it is working with a big recording artist like U2 or Bjork
or whether it is marrying an unanimated object with an animated object, in this
case the engine with the music group. The resulting 'Seven Notes' tracks
exceeded what I could have imagined. The 'Seven Notes World Tour' will bring
this music to life via a stunning audio-visual feast that has never been seen
before."
The
"Seven Notes World Tour" gives media and consumers the opportunity to
fully immerse themselves in the brand partnership of Maserati and Bowers &
Wilkins, and will showcase a number of flagship products from both companies.
The final
product from the partnership showcased at the 'Seven Notes World Tour' will be
the Maserati Quattroporte, the flagship vehicle from Maserati's range. The
sixth generation Maserati Quattroporte is larger, lighter, more luxurious and
more practical than the globally acclaimed car it replaces. The interior
features an optional 15 speaker Bowers & Wilkins premium surround system
that has been configured perfectly to the acoustics and shape of the car-
creating a listening experience that is unrivalled in any luxury car audio
surround system. The technology behind the system is astounding and features
HARMAN's QuantumLogic™ signal processing and Auravox equalisation, ensuring
that wherever you sit, you'll have the same listening experience.
The new
Maserati Quattroporte will be available from this spring at the Maserati dealerships
network, which numbers around 300 points of sale worldwide.
About Maserati
Maserati is
one of the world's most famous sports car brands. Founded in Bologna, Italy in
1914, the company's dedication to performance has led to a string of sporting
achievements and a series of legendary road and sports cars. Today the Maserati
trident marque continues to be a symbol of automotive innovation, engineering
excellence and refined luxury.
To find your
nearest Maserati dealership visit www.maserati.com
About Bowers & Wilkins
Bowers &
Wilkins is a high-end audio specialist and maker of some of the world's most
iconic hi-fi systems. Its portfolio of products include the Zeppelin Air iPhone
dock, P5 headphones and the flagship 800 Series Diamond hi-fi speaker, used by
recording studios such as the world famous Abbey Road Studios in London.
To find your
nearest Bowers & Wilkins dealer visit www.bowers-wilkins.com
No comments:
Post a Comment